One of America’s most experienced professional Concert and Festival Producers/ Promoters and Festival Planners providing your concert, music festival or big-format event team with 36 years of promoting experience!
It’s as easy as an email, then in one free phone session with Hal Davidson, you’ll quickly learn that decades of promoting experience offers you a major edge. Those benefits are especially realized on music festivals where due diligence, detailed planning and cost/ revenue analysis is so important to profitability, event safety and patron enjoyment. There’s a lot on the line when you produce a music festival. It’s for now and the future. Whether promoting a stadium concert, racetrack, city fest or music festival on a farm, it’s wise to have a highly experienced music festival consultant on your side.
A music festival is an annuity for the community.
The entire region is affected by your event. The financial impact is significant. You are providing seasonal employment, forging business relationships and opportunities that can last decades. Plan correctly now to avoid arguments and problems down the road. Get the community involved. Promote a non-profit org or charity on your home page. Help others as you help yourself. Most festivals with a conscience do.
Rent a promoter brings your event various services from an experienced promoter (otherwise known as an Event Producer), without the cost of employing a concert consultant or music festival consultant, long term. Maybe your expertise is elsewhere and you know when you need the assistance of someone who can step into a particular task and handle it prfessionally. Please do not try a music festival without experience, you will be seriously awakened to an unpleasant reality.
Hal can assist you with just one component or run the entire show!
Though Hal is a marketing specialist, marketing is not everything anymore, itís thinking about all aspects of the event, all the time. Itís administration, ticketing, stage production, site production, venue plan, security, hygiene, power, hospitality, catering, transportation, insurance, legal, accounting, sponsorships, beverage and vendor considerations, venue relations, talent selection, your event staff, there are over 65 cost centers on a major music festival! Itís a lot of stuff to do well.
Most importantly, there is a correct sequence of events when promoting the stages of a concert or festival. Sponsorships also require a proper order of action and plenty of advance time.
You only need 2-5 people to plan and set up a music festival. Everybody else is hired as needed or is a volunteer or single job contractor. Fewer staff is better, but they need to be effective, educated, experienced and fast.
Get serious professionals to help, who know how to get things done and at the right price. It takes years to learn the winning formula. In these times, you need to combine what works with trends and industry secrets, to ensure a winning music festival. Learn to maximize revenue streams!
CONCERT & FESTIVAL PROMOTION
When it does come to marketing, Hal Davidsonís marketing plans and execution of a sound, sustained marketing mix, including conventional and online marketing, is hard hitting and effective.
Your ticket price, event timing, venue and product must all be aligned with the stars to maximize your event`s profit and festival experience. Hal helps weigh all of the factors influencing marketing.
After composing a compact marketing/ business plan with you, he seeks co-promotions, sponsors and far reaching public relations. Almost any new music festival needs an aggressive marketing medley of advertising, promotions and public relations.
As a former Ringling promoter and independent event producer, promoting in many cities including in Canada and Australia, Hal can work in any market, city or rural.
Hal`s corporate background in resort and travel marketing enables him to tie in the back end integrating ecommerce and merchandise and sponsors easily. His experience in reservations, call center operations and ticketing allows him to introduce a larger scope to your revenue streams.
Every recommendation made is in pursuit of selling more tickets, while enhancing the ticket buyer`s experience at non-rip-off prices. Good management provides confidence to your entire operation.
The festival starts with an accurate cost and revenue sheet. Hal has made hundreds of accurate cost/ revenue sheets for both concerts and music festivals since 1975. With certain facts from you, he can evaluate your event`s profitability in one call. Music festivals are complicated and hard enough to carry out without major problems. Critical components need to be addressed simultaneously.
It`s knowing what not to do as well as learning what to do, and how to do it properly. Only experience can make a promoter. Having some guidance is a blessing.
Example: Don`t attempt a major music festival without a min. of 8 months advance time. The typical music festival takes about one year to produce from scratch. To avoid paying more for rushing, making last minute mistakes, raising stress levels and diminishing talent selection, start early or move back the date. How about starting now for the following year?
Hundreds of facts, methods, promoter`s timeline and bits of advice can be found in Hal`s best selling promoter`s manual. 374 pages of promoting secrets incl. forms, layouts, contracts, sample rider, Offer Sheet, contacts, step-by-step instructions and recommendations. Awesome Book!
PROMOTERS NEED PROMOTERS TOO
Producers and promoters need feedback from time to time, someone with some sense you can bounce things off of. Someone you know is also a promoter who is looking out for your best interest, and that won`t compete against you. The advice is just as valuable as your lawyer`s, probably more.
If you have an established event but need help, call 7 days a week to discuss exactly what you need and when. If your event`s general facts are secret, don`t call. You need to share basic information to get answers.
Hal Davidson works on events both remotely and live, depending on the need. You may need help in just one or on a few topics. Most need help on the web site design, working with your webmaster. or perhaps you`d like to have a promoter on call, for instant phone or email consultation anytime 7 days a week! That`s valuable, and after you speak to Hal once, you`ll see that his words relate directly to a better, more profitable festival. Discounted consulting prices depend on the tasks and and time involved. Call or email for a quote.
Hal has helped hundreds of concert and festival promoters in many countries.
Please include your contact information, incl. phone and physical address, if you want a response. Contact Us
HAL DAVIDSON CAREER HIGHLIGHTS
- President - Cactus Productions, Inc., Las Vegas, ‘75
- Stagehand - Local Union 720, Las Vegas
- Promotions Manager - 4 Downtown Las Vegas Casinos
- Promoter of many concerts, MD, late 70`s
- Promoter - Stompin 76 , VA
- Director of Marketing Marvin`s Sport City, MD, ‘80-84
- National Sports Warehouse
- Promoter - Stompin 79 & 99, WV
- Show Manager- Super Pet Expo, ‘MD, 06-‘07
- Regional Marketing Director –
- Ringling Bros. & Barnum and Bailey Circus D.C.
- Ice Follies & Holiday On Ice Combined Shows, 70`s
- Marketing Director - Vacation Break USA, FL ‘88-92
- Marketing Director – Safari Internet, FL ‘97-98
- Concert and Festival Consultant to promoters worldwide!
There's more to music festivals than you think.
FESTIVAL ITEMS TO CONSIDER
- Due Diligence- County/ permits
- Fest site search
- Cost & Revenue Sheet
- Festival Proposal
- Marketing - Advertising, Promotions, PR
- Marketing Plan
- Web design and ecommerce
- Festival Business Plan
- Executive Summary or One-sheet
- Sponsorship proposals
- Site operations Camping/ Parking
- Stage Production
- Security, EMS, Fence
- Transportation, hospitality
- Vendors and merch
- Beverage distribution
- Talent considerations
- Staff and Volunteers
HAL`S PAST IS VAST
At age 21, Hal promoted the biggest bluegrass music festival in American history, Stompin 76 in Galax, VA. This was after promoting many legendary concerts in Maryland in the mid 70`s. As a former Ringling Bros. Circus & Ice Follies Promoter, Vegas stagehand and Casino Promotions Director, promoter and designer of many festivals/ concerts, you can take advantage of his remarkable and intense marketing and operations capabilities in one person, not available anywhere even with an entire staff. Learn from his incredible experience. You don`t want to pay dearly later for a lack of foresight now.
Hal Davidson is a legendary music festival producer consulting and providing specialized marketing, administration or production for an array of events from trade shows to major music festivals.
Benefit from more than 3 decades of festival and concert experience!
There are very few promoters with such diverse and extensive event marketing experience.
One trial visit to your location can tell you the feasibility and entire cost of your proposed event. That right festival in the right place and the right time of year, will provide you or your organization with an expanding annuity for the rest of your life. You will provide jobs, taxes, positive economic impact and increase tourism in your area. Involve the community and increase support from local orgs.
Hal`s relative low cost enables you to afford the advice of a festival hardened professional at a fraction of what a large company would charge, if there was one.
The formulation and management of a music festival is extremely detailed and demands all of your time. Hal can streamline the effort by suggesting cost effective, proven systems and methods.
Hal can be on site and run your entire operation or handle segments you need help with. Many retain Hal for on-demand phone call and email advice.
Festival Consulting to accommodate your unique needs.
Every event is unique. Every Promoter has a different skill set.
DETAILED TASK MENU
MARKETING: Research, write and implement cost effective marketing plans; small or large. The price depends on the number of pages your size project requires.
ADVERTISING: Media buying and budgeting, ad layout, spot production: Radio, TV, Billboards, Print, Online ads, flyer/ poster design and buying.
PROMOTIONS: This is a great way to extend your ad budget by offering promotions to increase excitement about your event, integrated with your media buys. Coordination throughout your marketing campaign. Hiring, training and tracking of remote street teams. Co-promotional agreements.
PUBLIC RELATIONS: Writing and distributing press releases, e-releases. Coordinating press schedules and press events, media. Database management and direct mail design and contracting.
ONLINE: The most important part of a modern event marketing plan is the web site and driving traffic to it. The quality, presentation and logic behind your site will directly influence your ticket buyer. Compelling web design or re-design for greater marketing effectiveness, online marketing, web site merchandising, web site optimization (improves search engine ranking) and streamlining navigation are all important to making your web site the most important online festival destination in your region. E-mail blasts, banner ad purchasing, viral marketing, online communities, ereleases,.. it`s all part of a winning online presence Hal`s sites are designed to make people buy now.
MERCHANDISING/ CONCESSIONS: Concessions vendor village layout and design, formulating solicitation packets, Agreements, signage, vendor village management, group sales and how to get the most of your vendors while making it fair for them is part of Hal`s toolbox.
ADMINISTRATION: Administration of small and large staffs, hiring and firing, interviewing and training. Contract negotiation and writing simple agreements, accounting (billing and budgeting). Training manual formulation, trainer. Logistics and coordination of special internal projects.
FESTIVAL SITE PRODUCTION: Site and stage area production and positioning.
To include: security criteria and budgeting, gate and fence construction or contracting, training, local government coordination, parking, waste control and recycling, camping, bus programs, road ingress and egress operations and road construction, box office, stage, sound & lights contracting, internal people-moving transportation systems.
SPONSORSHIPS: Research and develop sponsorship programs, proposals and letters designed to maximize your demographic appeal to particular corporations interested in getting to your audience. Hal has lists of sponsor contacts. Today it`s important to expand your marketing budget by including a robust sponsor program in your event`s marketing plan. Plan 1 year ahead.
REFERENCES FROM APPRECIATIVE PROMOTERS
Mick Roberts, New York City “Hal, you are a treasure.”
Anthony Crum, Denver, CO“I could have never written that Business Plan in a thousand years.”
Gary Bond, Irving, TX“It was a tremendous experience talking with you and more importantly, it's good to know that we share a belief in God and doing the right thing.”
Simon Kyriacou, Australia "Hal is one of the most inspirational people I have ever come in contact with. His down to earth nature coupled with decades of experience within the entertainment industry, I highly recommend Hal from conception through to completion of your event!”
Nick Blight, Australia“A big thank you for the information that you gave me”
Art Grayson, B’ham, Alabama“You are the best”
Nainona Kuna, Hawaii“Thank you so much for the valuable information, and for being so readily available to your customers/clients. It's nice to know that such great help, is only a phone call away.”
Lance Cheslock, Alamosa, CO“Thanks for your generosity...so much food for these people! It was such a bright point for me! Justine commented what a good experience she had meeting you! Thanks for getting me some business cards and clothing items for the shelter too!”
Kelly Prochnow, Mexico City“Oh my goodness, thank you for putting a smile on my face, love it!!!! You now have a big fan(which I am sure you have plenty), and I now have a new role model for your strength in character, your sight and follow through, and your simple love for life.”
Dave Bryson New Jersey“Thanks for the kind words Hal- Good luck with all your endeavors- you are one of the good ones!”
Jake Berman, Phila., PA“I really appreciate speaking to you, especially on a Saturday afternoon. I couldn’t have obtained this valuable information anywhere else at such a low price. I’d like you to consult on my entire festival.”
Jason Land, L.A., CA“You are solid. I want you to be part of Entertainment Only.”
Sammy Prosser, Melbourne, Australia“I can’t do this festival without you.”
There are countless more promoters taking the time to thank Hal for sharing his experience and assisting them with their events. It`s hard to find caring help these days.